BRIEF - TO Sell new office
& industrial development
BAIT - Estate agents will kill for a free pair of Hunter wellies!
METHOD - Single left wellie hand-delivered to 50 key London professionals without explanation, all personally named next day in Estates Gazette advertisement:
Q - “What use is one wellie?”
A - “None, but you can pick up the other at our site… it’s a bit muddy!”
RESULT - 96% collected their right wellie...
Development within the fortnight.