BRIEF - TO Sell new office
& industrial development

BAIT - Estate agents will kill for a free pair of Hunter wellies!

METHOD - Single left wellie hand-delivered to 50 key London professionals without explanation, all personally named next day in Estates Gazette advertisement:

Q - “What use is one wellie?”

A - “None, but you can pick up the other at our site… it’s a bit muddy!”

RESULT - 96% collected their right wellie...

Development within the fortnight.

HOOK Won 4 Gold advertising awards to boot!